The Impact of E-Tourism Platforms on Local Travel Agencies in Kwara State
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- NGN 5000
Background of the Study
E-tourism platforms, which enable travelers to plan, book, and manage their travel experiences online, have revolutionized the global travel industry (Ajiboye & Salami, 2024). These platforms offer convenience and a wide range of options, allowing users to compare prices, book flights and accommodations, and access travel reviews from the comfort of their own homes. As digitalization continues to reshape the tourism sector, traditional travel agencies face increasing competition from e-tourism platforms that provide direct access to global travel products.
In Kwara State, local travel agencies have traditionally served as intermediaries between customers and travel service providers, offering personalized travel experiences and packages. However, the rise of e-tourism platforms such as booking websites and online tour operators has led to disruptions in the travel agency business model. This study will investigate the impact of e-tourism platforms on the operations and financial performance of local travel agencies in Kwara State, exploring the challenges and opportunities created by the digital transformation of the tourism industry.
Statement of the Problem
The advent of e-tourism platforms has posed a significant challenge to local travel agencies in Kwara State, as these agencies struggle to compete with the convenience and cost-effectiveness of online booking systems. While e-tourism platforms offer greater accessibility to a global market, they may undermine the traditional travel agency model, which relies on face-to-face interactions and personalized services. This study seeks to assess the impact of e-tourism platforms on local travel agencies in Kwara State, evaluating the advantages and disadvantages they bring to the business operations of these agencies.
Objectives of the Study
1. To assess the impact of e-tourism platforms on the operations of local travel agencies in Kwara State.
2. To examine how local travel agencies in Kwara State are adapting to the rise of e-tourism platforms.
3. To identify the challenges and opportunities faced by local travel agencies in the digital age.
Research Questions
1. What impact do e-tourism platforms have on the operations of local travel agencies in Kwara State?
2. How are local travel agencies in Kwara State adapting to the challenges posed by e-tourism platforms?
3. What are the challenges and opportunities for local travel agencies in Kwara State as a result of the rise of e-tourism platforms?
Research Hypotheses
1. E-tourism platforms significantly reduce the market share and profitability of local travel agencies in Kwara State.
2. Local travel agencies in Kwara State are adapting to e-tourism by incorporating digital tools and strategies into their operations.
3. E-tourism platforms create new opportunities for local travel agencies in Kwara State by expanding their reach and customer base.
Scope and Limitations of the Study
This study will focus on the effects of e-tourism platforms on local travel agencies in Kwara State, Nigeria. Limitations include the potential difficulty in obtaining comprehensive data from travel agencies, as well as the rapidly changing nature of the e-tourism industry.
Definitions of Terms
• E-Tourism Platforms: Online platforms that allow users to search, compare, and book travel-related services such as flights, accommodations, and tours (Ajiboye & Salami, 2024).
• Local Travel Agencies: Businesses that offer travel-related services to customers, typically involving personal consultations and arrangements for transportation, accommodation, and activities (Ajiboye & Salami, 2024).
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